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The Fleet Effect: your trucks know where your next 100 customers live.

The research-backed case for why service-fleet data is the sharpest local-ad signal you own.

Every service visit is a signal.

Every stop your truck made last week generated three data points: the address, the duration, the recency. Every route your truck drove generated a polyline of streets your future customers also drive.

Most service businesses pay for this data (Geotab subscription) and then ignore it for marketing. PathMarkr is the rewire.

See your patterns

The fleet effect, made visible.

Trending zones, hot streets, repeat-visit neighborhoods: the same Fleet Pulse strip you'll see inside PathMarkr, running on a sample 5-truck fleet.

Fleet Pulse — last 60 days on the truck
Live now
Campaign pulse
Live Meta results, lifetime
No active campaigns yet — publish your first from the dashboard.
Open ground
Untapped zones
Busy zones with no active ad, last 60 days
On the rise
Trending zones
Fastest-growing zones vs the prior 60 days
Hot streets
Top 5 hot zones
Where your trucks stopped most, last 60 days
Busiest routes
Top 5 routes
Truck-days with the most stops, last 60 days
Coming back
Repeat-visit neighborhoods
Zones with spots visited 2+ times, last 60 days
Fresh turf
New territory
vs the previous 60 days
New routes
Routes on new ground
Truck-days on ground not serviced in the prior 60 days
No new routes this period — your fleet stayed on familiar ground.
Hours on site
Dwell leaders
Zones with the most time on site, last 60 days
Coverage
Footprint growth
Service-area spread vs the prior 60 days
Not enough stops to map a footprint in the last 60 days yet.
Fleet MVPs
Truck leaderboard
Trucks ranked by stops, last 60 days

What makes The Fleet Effect different

Most ad targeting
The Fleet Effect
Demographic guesses (age, income, interests)
Observed behavior (your customers' actual neighbors)
Static once set
Updates in real-time as your fleet operates
Lookalikes from past website visitors
Lookalikes from actual service routes
Per-impression cost across "potential" customers
Per-impression cost across observed-similar customers

Most service businesses convert at 0.5–1% on cold lookalike audiences. Operators using The Fleet Effect see conversion rates 2–5× higher because the audience is already in your service area. By definition, you can serve them.

Coverage tells the story

60 days of exposure, plotted.

Service area heatmap showing fleet exposure patterns
60 days of fleet activity, plotted as ambient exposure intensity.

See your Fleet Effect, live on your own routes.

Book a demo — we connect Geotab and surface your hot zones on your screen. $0 Until Live, and you only pay when you're ready to publish.

Book a demo →
See how it works

See your trucks turn into smarter ads.

Book a 20-minute demo and we'll walk you through it live — how the streets your trucks serve become a ready-to-run Meta audience, right on your screen.

Book a demoSee a live demo
Read-only Geotab connection · You keep your ad accounts · Live the same day