Every day, your trucks drive past your next 100 customers.
PathMarkr turns those streets into a ready-to-run Meta ad audience.
Connect Geotab, and PathMarkr turns the streets you drive into targeted Facebook & Instagram ads — reaching the same homeowners who already see your trucks, so you’re top of mind when they need you.
Your best advertising turns the corner and disappears.
You’ve already bought thousands of impressions a week — the truck, the wrap, the fuel, the routes. But nothing follows the truck home. And when a homeowner finally needs the work, they call the name they remember — and a truck they saw once loses to an ad they’ve seen ten times.
Out of sight is out of the running.
Make it follow you home, and stay the name they remember.
Three steps — from parked truck to running ad.
Connect Geotab
Read-only, about 60 seconds. We pull the last 30 days of everywhere your trucks stopped and drove.
See your hot zones
The neighborhoods you serve light up on a map — AI-named so they read like “Green Hills,” not GPS coordinates.
Free foreverRun ads where you work
One click turns those zones into a Facebook & Instagram audience. Your ads go live in minutes.
Live in minutes, not weeks. You approve everything before a single ad runs.
Stop guessing. Start targeting where your trucks actually go.
Every other advertiser is guessing where your customers live. Your trucks already know — because they’ve been there.
- Pick a zip code or office radius and hope for the best
- Same targeting whether you worked there yesterday or six months ago
- Ad spend hits neighborhoods your trucks have never been to
- No connection between where your crews work and where your ads run
- Targeting built from verified job stops and real routes your fleet drives
- Zones update as your routes and job sites change
- Every ad dollar goes to neighborhoods where your brand was physically present
- Each drive-by compounds with an ad — stacking the touchpoints it takes to be remembered
It’s a retargeting pixel — but for the physical world.
Your truck plants the seed. Your ad closes the loop. Your phone rings.
A truck in the driveway next door is a real-world impression. A Facebook ad the next day is the reminder. Stack them, and you stop being “some company.”
Your truck rolls through
A real impression on the whole street — one you already paid for.
FreeYour ad shows up
Same neighborhood, same brand — now on their phone, right where they scroll.
They call you
Not a stranger from a search result — the name they've already seen and trust.
One sighting is a blur. Two is the name they say out loud.
Getting remembered isn’t luck. It’s frequency.
Decades of advertising research all land in the same place: people remember — and act — only after repeated exposure. Your trucks already throw off that exposure in the real world. PathMarkr stacks the digital repetition on top, until you cross the line from “seen you around” to the name they call.
The minimum exposures before an ad even registers — and recall keeps climbing past 8.
More online activity per ad dollar from out-of-home than TV, radio, or print.
Of adults look a brand up online after seeing it out of home.
Digital out-of-home viewers take a measurable action — a search, a visit, a click.
Your fleet is the out-of-home. PathMarkr is the repetition. Together, they’re the frequency it takes to get called.
Sources: Krugman, Journal of Advertising Research (1972); Schmidt & Eisend, Journal of Advertising (2015); Zajonc, JPSP (1968); Nielsen / OAAA OOH Online Activation studies (2017, 2020).
See everything free. Pay only to turn the ads on.
Everything you need to decide is free — see your entire service area before you spend a dollar.
See your whole map
- Map your entire fleet
- Hot-zone detection
- AI-named neighborhoods
- Heatmaps & filters
- Build campaigns in preview
Run ads where you work
- Turn any zone into a live ad audience
- Real-time updates as your trucks move
- Campaign performance dashboard
- More vehicles as you grow
Free to look. One flat plan to own your streets online.
One flat plan — priced to your fleet, not your ad spend.
Enter your trucks — the right plan and your real cost show up. No sales call to get a number.
Starter plan selected for 10 vehicles — $219 per month
Starter
4 included + 6 additional × $20
Base $99/mo
- Connect Meta
- Run ads in your zones
- Real-time audience updates
- Performance dashboard
- –Priority support
Pro
25 vehicles included
+$15/mo per additional
- Connect Meta
- Run ads in your zones
- Real-time audience updates
- Performance dashboard
- Priority support
Scale
100 vehicles included
+$10/mo per additional
- Connect Meta
- Run ads in your zones
- Real-time audience updates
- Performance dashboard
- Priority support
Enterprise
250 vehicles included
+$5/mo per additional
- Connect Meta
- Run ads in your zones
- Real-time audience updates
- Performance dashboard
- Priority support
Your plan is auto-selected for the cheapest fit. Free to map your fleet — you only pay to publish.
The questions every operator asks.
Are you a marketing agency?
No — PathMarkr is software. You keep your ad account and full control. We hand you the targeting nobody else has; you run the ads.
Do you take a cut of my ad spend?
Never. It's a flat monthly plan, and you pay Meta directly for ad spend. No percentage, no markup.
Do I need to know Facebook ads?
No. The builder walks you through it in plain English — pick a zone, set a budget, publish. You approve everything before it runs.
Is my Geotab data safe?
Yes. We connect read-only and never write back — we never move your trucks or change anything in Geotab, and we never resell your data.
How fast can I actually go live?
Minutes. From turning the plan on to your first running ad is usually under ten.
Can I cancel?
Anytime. Monthly ends at the next billing date — and the map stays free.
Own your streets online. Become the name they remember.
Free to map your whole fleet — one flat plan only when you’re ready to run ads.